In recent years, along with the rise of logistics and freight transportation network platform, some of the industry chaos has also occurred repeatedly, seriously hindering the healthy development of freight transportation network platform, and with the "Measures" formally implemented, these industry chaos is also expected to be prohibited at the source. At the same time, the implementation of the "Measures" on the local traditional freight industry, but also for its transformation and upgrading of the channel, but whether it can be successfully embarked on a new track, the traditional freight enterprises is still not a small challenge.

At present, the network freight platform has begun to have a clear differentiation, a kind of traditional transport enterprises combined with certain Internet capabilities for internal platform. And the other is a leading Internet technology technology-based companies, with R & D strength to create an innovative platform operating model of the third-party professional service providers.

It is worth paying attention to the fact that the official implementation of the Measures will make the network freight industry present a new development trend, in which the future freight network platform will pay more attention to the service ability of the carrier side, the operation ability and even the individual driver's Internet business ability, and will take this as an important means to enhance the competitive advantage.

It can be said that 2023 is the year of change for network freight transportation platforms, and the key to change lies in how to improve service capabilities, effectively integrate with Internet technology, and create greater value for customers and the industry while reducing costs and increasing efficiency.

Speaking of change, the implementation of the Measures requires participants in all dimensions of the industry, upstream and downstream of the industry chain, to play their different characteristics to actively explore new technologies and new business models.

Of course, the implementation of the "Measures" for the network freight industry to bring more space for development at the same time, but also developed a new "rules of the game", strengthened the supervision of the network freight platform. And in the access rules, integrity and compliance, technology and science and technology, the whole track record, audit specifications and security, waybill monitoring and real-time monitoring of the transaction process and other dimensions of the network freight platform to put forward specific requirements, involving management, technology, business and other dimensions, and for the platform and the relationship between the owner of the goods, the rights and interests of the truck driver to make a clear provision.

In response to the challenges brought about by the new development trend, the industry's stock of platform enterprises since the release of the Measures have begun to improve and perfect according to the relevant normative requirements, so as to comply with the development of the new logistics era. Some of the industry's head platform enterprises, not only based on standardized operation and technological research and development innovation, for the future emergence of small and medium-sized network freight platform provides a wealth of practical experience for reference, but also by virtue of the qualification audit, tracking the transportation process, transport track monitoring and other key aspects of the effective as a first-mover advantage, ahead of the practice and mode of operation, so that the head of the platform enterprises have a natural network freight platform advantages, so that they can adapt to the norms and requirements of the Measures more quickly.

For example, for the "approach" in the authenticity of information, the operation of the strict requirements of standardization, must be established at the beginning of the strict members of the real-name authentication audit mechanism, and each single to do business flow, information flow, capital flow, bill flow, cargo track flow "five streams in one".

At the same time, the network freight than the traditional cargos matching more effective reason, lies in the Internet and a new generation of information technology applied to the logistics industry, optimizing the traditional logistics business processes and models. In this regard, the Measures also explicitly encourage network freight operators to utilize big data, cloud computing, satellite positioning, artificial intelligence and other technologies to integrate resources, which is greatly conducive to ensuring the sustainable development of network freight platforms.

In fact, some forward-thinking platform enterprises have been focusing on the use of the Internet and other advanced technologies to better serve the logistics scene.

Not only that, in the face of the new development trend and market demand, network freight platform in the realization of online and offline deep integration, with services to make up the network technology scene, with network technology to improve the efficiency of the scene service at the same time, the network freight big data should also have the ability to feed the logistics ecosystem. In these aspects, the head of the platform enterprise also carried out a positive and useful attempt.

It can be said that in the network freight platform application of various technologies, big data analysis technology undoubtedly has a fundamental and important role.

It is worth mentioning that the transparent management of the whole process of transportation will be the new logistics era platform enterprises must have the function to maximize the avoidance of network freight business risks. In fact, some of the current platform enterprises have also realized the transportation, the whole process of real-time monitoring and dynamic management of the transaction. For example, the ability to transport cargo track, goods in transit status, cargo list in transit details and other data tracking records.

Here it is necessary to highlight the successful practice in the management of the transportation process. Not only to establish a combination of vehicle Beidou positioning, cell phone GPS positioning, carrier LBS positioning "trinity" transport track positioning system, can be transported, the whole process of real-time monitoring and dynamic management of the transaction, but also a true record of the actual carrier, the shipper's user registration information, identity certification information, service information, transaction information and other key information to ensure the authenticity and integrity of the information. Meanwhile, while realizing the digitization of the whole business process of vehicle entry, loading and unloading, in-transit, unloading, and settlement, CPS Intelligent Transportation has developed products such as freight prepayment, route deviation warning, transportation delay warning, and quick payment for different nodes, thus upgrading the trajectory monitoring technology to the level of product and service.

Obviously, in the development of the logistics industry, in the background of the Measures began to be fully implemented, the core value of the network freight platform lies in the use of Internet technology, the integration of nationwide sources of vehicles and goods, breaking the original logistics industry "acquaintance economy" and "logistics regionalization The core value lies in the integration of vehicle and cargo sources nationwide through the use of Internet technology, breaking the original logistics industry "acquaintance economy" and "logistics regionalization" restrictions, forming a nationwide pool of cargo sources and capacity resources, improving the degree of organizational optimization and intensification, and reducing the logistics costs of society and enterprises. In this process, platform enterprises with first-mover advantage not only provide practical experience for the development of logistics network freight market, but also itself will provide more accurate network freight solutions for the industry through continuous innovation and research and development, so as to guarantee the successful implementation of the Measures.

This article is forwarded to Discover New Logistics public number.